The problem is our potential buyers are not as interested in mundane features and specs. We live and breathe our company, our website, and our products. When we sell our own products, we get excited about individual product features and specifications. Now try and incorporate that language into your ecommerce site so you can have a similar conversation online that resonates more deeply. What kind of humor do they appreciate (if any)? What words do they use? Are there certain words that they hate? Are they OK with words like “sucky” and “crappy”? What questions do they ask that you should answer?Ĭonsider how you would speak to your ideal buyer if you were selling your product in-store, face to face. When it comes time to write product descriptions for your own ecommerce business, start by imagining your ideal buyer. Don’t worry-us too! Cover yourself in your favourite obsession in our NEW I Love Plants Oodie! For every I Love Plants Oodie sold, one tree is planted across Australia. 🎯 Can’t stop buying plants? Unbeleafable. This is how retailer The Oodie starts the product description for its I Love Plants Oodie in the first of our product description examples. You choose the words your ideal buyer uses. You ask and answer questions as if you’re having a conversation with them. The best product descriptions address your target audience directly and personally. When you write a product description with a huge crowd of buyers in mind, your descriptions become wishy-washy and you end up addressing no one at all.
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Understanding how to write product descriptions requires putting yourself in the shoes of your audience.
This likely results in lower conversions because people don’t understand how the product helps them. Online stores often make the mistake of listing product features when writing product descriptions. How to write product descriptions that sell
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